{"id":2985,"date":"2022-05-16T06:06:08","date_gmt":"2022-05-16T05:06:08","guid":{"rendered":"http:\/\/primerc2-cp55.wordpresstemporal.com\/newsite\/produits"},"modified":"2026-03-09T17:12:40","modified_gmt":"2026-03-09T16:12:40","slug":"produits","status":"publish","type":"page","link":"https:\/\/primercanal.com\/fr\/produits","title":{"rendered":"Produits"},"content":{"rendered":"

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Produits<\/h1>\n

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Produits<\/h1>\n

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Pour concevoir les pr\u00e9sentoirs de nos clients nous gardons \u00e0 l\u2019esprit:<\/h2>\n

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\u00b7 <\/strong>Qu\u2019ils remplissent leur fonction.<\/p>\n

\u00b7<\/strong> Qu\u2019ils s\u2019av\u00e8rent attractifs pour le consommateur.<\/p>\n

\u00b7<\/strong> L\u2019emploi de mat\u00e9riaux en fonction de la durabilit\u00e9 requise.<\/p>\n

\u00b7<\/strong> Emploi de mat\u00e9riaux ECO-friendly.<\/p>\n

\u00b7<\/strong> Minimiser le co\u00fbt de transport.<\/p>\n

\u00b7<\/strong> Facilit\u00e9 de montage \/ d\u2019assemblage.<\/p>\n

\u00b7<\/strong> Modulabilit\u00e9 maximale.<\/p>\n

\u00b7<\/strong> Fabrication d\u2019un prototype pour r\u00e9aliser un test de charge, un test de transport et d\u00e9tecter n\u2019importe quel amendement possible.<\/p>\n

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Les pr\u00e9sentoirs pour la PLV en mat\u00e9riau permanent permettent de d\u00e9velopper des solutions de PLV favorisant une plus grande dur\u00e9e d\u2019exposition sur le point de vente, sans la d\u00e9t\u00e9rioration que subirait un pr\u00e9sentoir de PLV similaire et fabriqu\u00e9 en carton.<\/p>\n

 <\/p>\n

De plus, en fonction de leur design, ils permettent la r\u00e9utilisation du pr\u00e9sentoir de PLV dans diff\u00e9rentes campagnes en changeant les \u00e9l\u00e9ments de communication, tels que les c\u00f4t\u00e9s ou les \u00e9criteaux. Cette polyvalence favorise une \u00e9conomie importante de co\u00fbts dans l\u2019investissement de mat\u00e9riel PLV, une \u00e9conomie dans le temps de conception et dans la fabrication de nouvelles propositions de PLV et permet une plus grande rotation de messages sur le point de vente \u00a0incorpor\u00e9s au pr\u00e9sentoir de PLV. Occasionnellement, \u00a0par polyvalence et\/ou par souci de co\u00fbt, il est possible de concevoir des pr\u00e9sentoirs de PLV mixtes\u00a0: le corps principal et la structure du pr\u00e9sentoir de PLV en mat\u00e9riau permanent et les \u00e9l\u00e9ments de communication en carton.<\/p>\n

 <\/p>\n

Chez Primer Canal nous disposons d\u2019une \u00e9quipe de dessinateurs industriels dot\u00e9s d\u2019une vaste exp\u00e9rience dans la conception de pr\u00e9sentoirs pour la PLV permanente. Leurs comp\u00e9tences comprennent depuis la conceptualisation et la conception graphique du mat\u00e9riel PLV jusqu\u2019\u00e0 l\u2019\u00e9laboration de plans techniques de construction du pr\u00e9sentoir de PLV.<\/p>\n

 <\/p>\n

L\u2019\u00e9quipe de conception et de production de mat\u00e9riel PLV permanent est habitu\u00e9e \u00e0 travailler avec de multiples mat\u00e9riaux en employant les techniques les plus ad\u00e9quates dans chaque cas, y compris le thermoformage et l\u2019injection plastique. Pour la conception et la production de pr\u00e9sentoirs de PLV permanents, chez Primer Canal nous utilisons g\u00e9n\u00e9ralement des mat\u00e9riaux m\u00e9talliques (t\u00f4le et baguette de fer rev\u00eatus de peinture \u00e9poxy, aluminium, acier inoxydable, etc.), des mat\u00e9riaux plastiques (m\u00e9thacrylate, polystyr\u00e8ne, polycarbonate, poly\u00e9thyl\u00e8ne, etc.), des bois (m\u00e9lamine, DM, compact ph\u00e9nolique, bois naturels, etc.). Et nous sommes toujours attentifs \u00e0 l\u2019incorporation de nouveaux mat\u00e9riaux pouvant apporter une valeur ajout\u00e9e au pr\u00e9sentoir de PLV.<\/p>\n

 <\/p>\n

Sur tout ce mat\u00e9riel, on a la possibilit\u00e9 d\u2019incorporer l\u2019impression du message graphique de la PLV, par le biais de diff\u00e9rentes techniques selon le type de mat\u00e9riau, l\u2019\u00e9paisseur, la quantit\u00e9 et la qualit\u00e9 de finition: impression num\u00e9rique, offset, s\u00e9rigraphie, etc.<\/p>\n

 <\/p>\n

De plus, nous pouvons incorporer des \u00e9l\u00e9ments sensoriels au pr\u00e9sentoir de PLV tels que des \u00e9l\u00e9ments de mouvement, lumineux, olfactifs, etc. L\u2019\u00e9quipe de conception de Primer Canal \u00e9tudie chaque projet de PLV de fa\u00e7on particuli\u00e8re et \u00e9value l\u2019ad\u00e9quation d\u2019incorporer l\u2019un de ces \u00e9l\u00e9ments au pr\u00e9sentoir de PLV \u00e0 partir des besoins exprim\u00e9s par le Client, en faisant particuli\u00e8rement attention \u00e0 ce que les \u00e9l\u00e9ments sensoriels ne soient pas une finalit\u00e9 en soi, mais plut\u00f4t qu\u2019ils viennent \u00e9tayer le message que l\u2019on veut transmettre avec l\u2019\u00e9l\u00e9ment de PLV.<\/p>\n

 <\/p>\n

Les pr\u00e9sentoirs pour la PLV en carton sont utilis\u00e9s principalement pour des campagnes promotionnelles, avec une dur\u00e9e limit\u00e9e sur le point de vente. C\u2019est pourquoi, ils sont \u00e9galement connus comme \u00e9l\u00e9ments\u00a0 de PLV semi-permanents ou promotionnels.<\/p>\n

 <\/p>\n

La qualit\u00e9 d\u2019impression d\u2019un pr\u00e9sentoir pour la PLV en carton est tr\u00e8s \u00e9lev\u00e9e, \u00e9tant donn\u00e9 qu\u2019habituellement on utilise la technique d\u2019impression par offset. Les limitations inh\u00e9rentes \u00e0 l\u2019utilisation de cette technique d\u2019impression (\u00e9paisseur maximum d\u2019environ 0,8 mm, ainsi qu\u2019un nombre \u00e9lev\u00e9 d\u2019unit\u00e9s, pour ne pas s\u2019av\u00e9rer irr\u00e9alisable \u00e0 cause des co\u00fbts) ne surviennent pas normalement avec les pr\u00e9sentoirs en carton, vu que l\u2019\u00e9paisseur de la feuille d\u2019impression est toujours inf\u00e9rieure \u00e0 0,8 mm, et que les quantit\u00e9s sont g\u00e9n\u00e9ralement nombreuses.<\/p>\n

 <\/p>\n

Derni\u00e8rement, il se produit une grande \u00e9volution dans la qualit\u00e9 et le prix d\u2019impression avec la technologie num\u00e9rique, ce fait permettant l\u2019impression num\u00e9rique directement sur une planche en carton. Cette technique d\u2019impression est particuli\u00e8rement indiqu\u00e9e, quand le nombre d\u2019unit\u00e9s est r\u00e9duit, tout en \u00e9tant comp\u00e9titive en prix et qualit\u00e9 avec la technique offset.<\/p>\n

 <\/p>\n

Tr\u00e8s souvent, le carton est aussi utilis\u00e9 pour compl\u00e9ter un pr\u00e9sentoir pour la PLV de mat\u00e9riel permanent, concr\u00e8tement dans les \u00e9l\u00e9ments de communication tels que les pancartes ou les c\u00f4t\u00e9s. La durabilit\u00e9 du pr\u00e9sentoir de la PLV est apport\u00e9e par la partie permanente, \u00e9tant donn\u00e9 que la structure de l\u2019ensemble est en acier, en plastique ou en bois. Dans ces cas-l\u00e0, on peut revaloriser le pr\u00e9sentoir de PLV permanent dans le temps sur le point de vente, vu que l\u2019on peut revoir et changer l\u2019image externe, avec un co\u00fbt tr\u00e8s r\u00e9duit. \u00a0<\/p>\n

 <\/p>\n

Pour la conception du mat\u00e9riel pour la PLV, Primer Canal dispose de son propre d\u00e9partement de conception industrielle et cr\u00e9ative. Les dessinateurs industriels sont r\u00e9partis selon si la PLV est en carton ou bien permanente, mais on entreprend de m\u00eame un travail conjoint de recherche et de d\u00e9veloppement d\u2019id\u00e9es, de formes et de solutions constructives.\u00a0<\/p>\n

 <\/p>\n

Dans le cas de la PLV en carton, chez Primer Canal on d\u00e9veloppe toute la phase de cr\u00e9ation et de conception. Les travaux comprennent depuis la premi\u00e8re phase de conceptualisation, selon le briefing du Client, jusqu\u2019\u00e0 la construction d\u2019un prototype r\u00e9el, en passant par l\u2019\u00e9laboration des plans techniques et des sp\u00e9cifications des mat\u00e9riaux n\u00e9cessaires et des \u00e9tampes.\u00a0<\/p>\n

 <\/p>\n

Avant la validation du prototype pour la PLV, celui-ci est soumis \u00e0 un essai de charge, au minimum avec les m\u00eames conditions requises indiqu\u00e9es par le Client. Cet essai, avec la v\u00e9rification du processus de montage, apporte une valeur ajout\u00e9e de s\u00e9curit\u00e9 et de garantie du comportement de l\u2019article pour la PLV sur le lieu de vente.<\/p>\n

 <\/p>\n

Chez Primer Canal nous avons une vaste exp\u00e9rience et connaissance de la PLV dans de multiples secteurs, tels que le secteur pharmaceutique, cosm\u00e9tique, alimentation, boissons, \u00e9lectro-m\u00e9nagers,\u00a0 \u00e9lectroniques, mat\u00e9riaux pour la construction, etc. Certains de nos clients sont des entreprises leaders dans ces secteurs, qui nous confient l\u2019exposition de leurs produits sur le point de vente au moyen d\u2019une PLV originale, cr\u00e9ative et effective, c\u2019est pourquoi pour Primer Canal sont essentiels la vocation de service et l\u2019engagement envers nos Clients.<\/p>\n

 <\/p>\n

Malgr\u00e9 le fait de valoriser la rigueur et l\u2019ordre tout au long du projet de la PLV, l\u2019application et la gestion des changements, nous les entendons dans cette vocation de service et d\u2019engagement avec nos clients. Nous sommes conscients que les changements sont provoqu\u00e9s par de multiples facteurs et sont parfois in\u00e9vitables, c\u2019est pourquoi chez Primer Canal, nous travaillons en \u00e9quipes flexibles multidisciplinaires favorisant une rapide r\u00e9action et adaptation face aux changements impr\u00e9vus, \u00e0 n\u2019importe quelle phase du d\u00e9veloppement d\u2019un projet de PLV.<\/p>\n

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