Covid-19 solutions
Hydroalcoholic gel dispenser

In addition, we must ensure that the use of an element that will remain in our environment for a long time does not generate rejection or apprehension of its use, but rather generates satisfaction and a perception of feeling cared for. And this feeling will undoubtedly be associated with the brand or product image where the hydroalcoholic gel dispenser is.

We offer you the possibility that your brand or product accompany the hydroalcoholic gel …

• … Whose presence is required in all establishments.
• … Which will be in a preferential place (inherent to its usefulness).
• … Which is associated with an image of service / hygiene / preservation of health.
• … Which in the “touchless” format is preferred by all the points of sale visited.

• Info

  At Primer Canal we are specialized in the design and production of POS material for the point of sale. Since March 20, when the pandemic caused by Covid-19 manifested, we have been developing various elements and proposals that facilitate the consumer’s relationship with the point of sale. Due to the global nature of the pandemic, many of these proposals are applicable not only to the point of sale through POS elements, but also to public buildings, private offices and customer service, catering establishments … in short, anywhere where is advisable to have the sanitary measures recommended by the authorities, particularly dispensers of hydroalcoholic gel.

  At the beginning of the pandemic, with the first phase of confinement, most of the premises adopted an emergency solution with the placement of bottles of hydroalcoholic gel at the entrance, often on precarious supports. But as its use lengthens in time, the precariousness of this solution is also detected: dirty hydroalcoholic gel dispenser bottles, incorrectly placed in the holder (if any), with the cap unscrewed … in short, it has become an element that generates a certain rejection of its use by the consumer, a very dangerous feeling for the point of sale or the place where it is placed.

  However, with the right design, these elements can generate a feeling of satisfaction that affects the brand or product image. To this end, we have developed various solutions that incorporate an automatic hydroalcoholic gel dispenser with CE marking and verified quality controls. With the collaboration of Primer Impacto, we have done field work with 100 points of sale that had a bottle of gel at their entrance. All the points of sale have stated that they would prefer to have our hydroalcoholic gel dispenser.

  We are sure that the return on investment (ROI) is immediate in terms of image and also sales, especially if the priority presence of the hydroalcoholic gel dispenser is taken advantage of to incorporate a promotional message, information or even with the addition of product.

  In addition, in collaboration with Primer Impacto we can put at your disposal a sales team to execute the promotion quickly and efficiently, supporting the “sell-in” team to negotiate the exchange of the hydroalcoholic gel dispenser/exhibitor for a minimum order of product.

We also have a foot-operated hydroalcoholic gel dispenser, to which a small personalized structure can be incorporated for each client to present the desired product, to show it or also to sell it.