Primer Canal has been in the business of designing and producing permanent and cardboard POS merchandising material since 1986.
We are prepared to offer our customers the POS solution their product needs to convince buyers at the point of sale, where most purchases are decided.
We offer the highest degree of creative design, efficient development and precise production in all sorts of displays (promotional, floor, counter top, interactive, with special lighting, etc.) and a wide variety of materials (plastic, metal, wood, cardboard, acrylic, etc.).

Our commitment to quality service and customer satisfaction has convinced leading companies in a variety of fields to turn to us for point-of-sale display solutions that will sell their products.

Our partnership with Primer Impacto S.L., a company specialised in point-of-sale services, gives us access to professionals with extensive experience and a profound knowledge of every aspect of POS advertising, from the design and production stage to assembly, merchandising management systems, task forces, staff training, etc.


When planning your next POS campaign,
remember that Primer Canal is your best bet for effective in-store merchandising solutions.



To design and produce POS displays that will help our customers boost their point-of-sale retail figures.


We want to be the first choice for all POS display customers who seek design, innovation, creativity and commitment in a professional relationship based on trust and cooperation.


> Focus every aspect of the company’s activity on meeting the needs of our customers.
> Constantly pursue professional and personal excellence.
> Encourage creativity and innovation.
> Forge personal relationships based on mutual respect and trust to create a dynamic, goal-oriented working environment.