{"id":2954,"date":"2022-05-16T06:06:08","date_gmt":"2022-05-16T05:06:08","guid":{"rendered":"http:\/\/primerc2-cp55.wordpresstemporal.com\/newsite\/productes"},"modified":"2026-03-09T17:18:06","modified_gmt":"2026-03-09T16:18:06","slug":"productes","status":"publish","type":"page","link":"https:\/\/primercanal.com\/ca\/productes","title":{"rendered":"Productes"},"content":{"rendered":"

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Productes<\/h1>\n

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Productes<\/h1>\n

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Per a dissenyar els expositors dels nostres clients tenim present:<\/h2>\n

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\u00b7 <\/strong>Que compleixin la seva funci\u00f3.<\/p>\n

\u00b7<\/strong> Que resultin atractius per al consumidor.<\/p>\n

\u00b7<\/strong> L\u2019\u00fas de materials en funci\u00f3 de la durabilitat requerida.<\/p>\n

\u00b7<\/strong> \u00das de materials ECO friendly.<\/p>\n

\u00b7<\/strong> Minimitzar el cost de transport.<\/p>\n

\u00b7<\/strong> Facilitat de muntatge \/ armat.<\/p>\n

\u00b7<\/strong> Modulabilitat m\u00e0xima.<\/p>\n

\u00b7<\/strong> Fabricaci\u00f3 d\u2019un prototipus per a realitzar test de c\u00e0rrega, test de transport i detectar qualsevol possible millora.<\/p>\n

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Els expositors per a la PLV en material permanent permeten desenvolupar solucions de PLV que afavoreixen un major temps d\u2019exposici\u00f3 al punt de venda sense el deteriorament que patiria un expositor de PLV semblant fabricat en cartr\u00f3.<\/p>\n

 <\/p>\n

A m\u00e9s, en funci\u00f3 del seu disseny permeten una reutilitzaci\u00f3 de l\u2019expositor de PLV en diferents campanyes canviant els elements comunicatius tals com laterals o cartel\u00b7les. Aquesta versatilitat afavoreix un estalvi important de costos en inversi\u00f3 de material PLV, un estalvi en els temps de disseny i fabricaci\u00f3 de noves propostes de PLV i possibilita una major rotaci\u00f3 de missatges en el punt de venda incorporats a l\u2019expositor de PLV. En ocasions, per versatilitat i\/o cost, es poden dissenyar expositors de PLV mixtes. El cos principal i l\u2019estructura de l\u2019expositor de PLV en material permanent, i els elements de comunicaci\u00f3 en cartr\u00f3.<\/p>\n

 <\/p>\n

A Primer Canal comptem amb un equip de dissenyadors industrials amb \u00e0mplia experi\u00e8ncia en el disseny d\u2019expositors per a la PLV permanent. Les seves habilitats comprenen des de la conceptualitzaci\u00f3 i disseny gr\u00e0fic del material PLV fins a l\u2019elaboraci\u00f3 de pl\u00e0nols t\u00e8cnics constructius de l\u2019expositor de PLV.<\/p>\n

 <\/p>\n

L\u2019equip de disseny i de producci\u00f3 de material PLV permanent est\u00e0 habituat a treballar amb m\u00faltiples materials i les t\u00e8cniques m\u00e9s adequades a cada cas, incl\u00f2s el termo format i la injecci\u00f3 de pl\u00e0stics. Per al disseny i la producci\u00f3 d\u2019expositors de PLV permanents, a Primer Canal utilitzem habitualment materials met\u00e0l\u00b7lics (xapa i vareta de ferro revestides amb pintura epoxy, alumini, acer inoxidable, etc.), materials pl\u00e0stics (metacrilat, poliestir\u00e8, policarbonat, polietil\u00e8, PVC escumat, etc.), fustes (melamina, DM, compacte fen\u00f2lic, fustes naturals, etc.). I seguim atents a la incorporaci\u00f3 de nous materials que puguin aportar un valor afegit a l\u2019expositor de PLV.<\/p>\n

 <\/p>\n

Tots aquests materials tenen la possibilitat d\u2019incorporar la impressi\u00f3 del missatge gr\u00e0fic de la PLV en diferents t\u00e8cniques segons el tipus de material, espessor, quantitat i qualitat de l\u2019acabat: impressi\u00f3 digital, offset, serigrafia, etc.<\/p>\n

 <\/p>\n

A m\u00e9s, podem incorporar elements sensorials a l\u2019expositor PLV tals com elements de moviment, lluminosos, olfactius, etc. L\u2019equip de disseny de Primer Canal estudia cada projecte de PLV de forma singular i valora la idone\u00eftat d\u2019incorporar algun d\u2019aquests elements a l\u2019expositor de PLV a partir de les necessitat que ha manifestat el Client, tenint un compte especial en que els elements sensorials no siguin un fi en s\u00ed mateixos, sin\u00f3 que realcin el missatge que es vol transmetre amb l\u2019element de PLV.<\/p>\n

 <\/p>\n

Els expositors per a la PLV en cartr\u00f3 s\u2019utilitzen principalment per a campanyes promocionals, amb una durada limitada en el punt de venda. Per aquest motiu tamb\u00e9 es coneixen com elements de PLV semi permanents o promocionals.<\/p>\n

 <\/p>\n

La qualitat d\u2019impressi\u00f3 d\u2019un expositor per a la PLV en cartr\u00f3 \u00e9s molt alta, ja que habitualment s\u2019utilitza la t\u00e8cnica d\u2019impressi\u00f3 per offset. Les limitacions per a l\u00b4\u00fas d\u2019aquesta t\u00e8cnica d\u2019impressi\u00f3 (espessor m\u00e0xim d\u2019uns 0,8 mm i elevat nombre d\u2019unitats per a no ser inviable per costos) no acostumen a donar-se en expositors per a material per a la PLV en cartr\u00f3, ja que l\u2019espessor del full d\u2019impressi\u00f3 sempre \u00e9s inferior als 0,8 mm, i les quantitats acostumen a ser grans.<\/p>\n

 <\/p>\n

\u00daltimament s\u2019est\u00e0 produint una gran evoluci\u00f3 en la qualitat i preu d\u2019impressi\u00f3 amb tecnologia digital, fet que possibilita la impressi\u00f3 digital directament sobre una superf\u00edcie de cartr\u00f3 contra encolat. Aquesta t\u00e8cnica d\u2019impressi\u00f3 \u00e9s particularment indicada quan el nombre d\u2019unitats \u00e9s redu\u00eft, essent competitiva en preu i qualitat amb la t\u00e8cnica d\u2019offset.<\/p>\n

 <\/p>\n

Molt sovint, el cartr\u00f3 tamb\u00e9 s\u2019utilitza per a completar un expositor per a la PLV de material permanent, concretament en els elements de comunicaci\u00f3 com cartel\u00b7les o laterals. La durabilitat de l\u2019expositor de la PLV ve donada per la part permanent, ja que l\u2019estructura del conjunt \u00e9s d\u2019acer, pl\u00e0stic o fusta. En aquests casos es pot re valoritzar l\u2019expositor de PLV permanent al llarg del temps en el punt de venda, ja que es pot anar revisant i canviant la imatge externa amb un cost molt redu\u00eft.<\/p>\n

 <\/p>\n

Per al disseny per al material per a la PLV, Primer Canal compta amb un departament propi de disseny industrial i creatiu. Els dissenyadors industrials estan dividits segons si la PLV \u00e9s de cartr\u00f3 o b\u00e9 permanent, per\u00f2 igualment es fa un treball conjunt de recerca i desenvolupament d\u2019idees, formes i solucions constructives.<\/p>\n

 <\/p>\n

En el cas de la PLV de cartr\u00f3, a Primer Canal es desenvolupa tota la fase de creaci\u00f3 i disseny. Els treballs comprenen des de la primera fase de conceptualitzaci\u00f3, d\u2019acord amb el briefing del Client, fins a la construcci\u00f3 d\u2019un prototipus real, passant per l\u2019elaboraci\u00f3 dels pl\u00e0nols t\u00e8cnics i especificacions dels materials necessaris i encunys.<\/p>\n

 <\/p>\n

Abans de la validaci\u00f3 del prototipus per a la PLV, aquest \u00e9s sotm\u00e8s a una prova de c\u00e0rrega com a m\u00ednim amb els mateixos requeriment indicats pel Client. Aquesta prova, juntament amb la verificaci\u00f3 del proc\u00e9s de muntatge, dona un valor afegit de seguretat i garantia del comportament del material per a la PLV en el lloc de venda.<\/p>\n

 <\/p>\n

A Primer Canal tenim una \u00e0mplia experi\u00e8ncia i coneixement de la PLV en m\u00faltiples sectors tals com el farmac\u00e8utic, cosm\u00e8tica, alimentaci\u00f3, begudes, electrodom\u00e8stics, electr\u00f2nica, materials per a la construcci\u00f3, etc.  Alguns dels nostres clients s\u00f3n empreses l\u00edders d\u2019aquests sectors, que ens confien l\u2019exposici\u00f3 dels sues productes en el punt de venda mitjan\u00e7ant una PLV original, creativa i efectiva, pel qu\u00e8 per a Primer Canal s\u00f3n fonamentals la vocaci\u00f3 de servei i el comprom\u00eds amb els nostres clients.<\/p>\n

 <\/p>\n

Malgrat valorar el rigor i l\u2019ordre al llarg de tot el projecte de la PLV, l\u2019aplicaci\u00f3 i la gesti\u00f3 de canvis l\u2019entenem dins d\u2019aquesta vocaci\u00f3 de servei i comprom\u00eds amb els nostres Clients. Som conscients que els canvis venen provocats per m\u00faltiples factors, i que en ocasions s\u00f3n inevitables. Motiu pel qual a Primer Canal treballem amb equips flexibles multidisciplinaris que afavoreixen una r\u00e0pida reacci\u00f3 i adaptaci\u00f3 davant de canvis imprevistos en qualsevol fase del desenvolupament del projecte de PLV.<\/p>\n

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